Why Slayyy?

If you are a black woman, hair is serious business. Your hair is considered by many the definitive statement about who you are, who you think you are, and who you want to be. Long, thick, straight hair for generations has been considered a down payment on the American dream. However, there is a new generation of modern black women backed by The Crown Act that are disrupting this standard of beauty and embracing their natural texture with protective styles such as braids, twists, and locs.

SLAYYY is an itch-free, reimagined synthetic braiding hair for women of color. Whether you want to protect your hair from heat damage, and environmental elements, express it as your art, or simply do it for the culture, SLAYYY offers you a better solution than traditional synthetic hair. We spent over two years developing our SLAYYY Secret Sauce to cleanse the synthetic fibers of the harmful chemicals that cause itching, scalp irritation, and often hair loss. It has been carefully crafted for a comfortable, itch-free installation, producing a more lightweight, softer, shinier, and high-quality braid. SLAYYY Hair is luxurious, pre-stretched, and pre-feathered, serving a more natural look fit for a Queen. Slayyy feels so good you’ll wonder if it’s synthetic or human hair.

SLAYYY is about being fierce, turning heads, and transforming any sidewalk into your catwalk!

Meet Our Founder & President,

Diann Valentine

Diann Valentine founded SLAYYY Hair in 2021 after years of wearing braids and experiencing increased itching, scalp irritation, scabbing, and breakage regularly with her own scalp. Determined to find a healthier and non-toxic solution, she started developing what has become known as the SLAYYY Secret Sauce. After two years of intense research, trial and error, and invaluable feedback from the strong community of braiders around the country, SLAYYY was born. “Women deserve more care and respect for our contribution to the hair and beauty industry, and I’m so proud to champion this movement on behalf of my sisters and now able to offer black women a superior product while wearing protective styles.," says Diann.

In addition to SLAYYY, Diann is also the President and Creative Director of Glow + Flow Beauty, a beauty retail concept store with locations in Inglewood and Hawthorne, California. Glow + Flow Beauty is reimagining the shopping experience for black women and creating an environment in urban neighborhoods where they feel at home as valued customers. The expansion plan for Glow + Flow Beauty involves a franchise model of land and business ownership through collaborating with black women, financiers, and organizations. Diann believes that the best way to change the trajectory of a community is for the residents to own it, and every urban community needs a Glow + Flow.

Before entering the beauty space, Diann enjoyed an illustrious career as an internationally acclaimed wedding and event designer, having produced a plethora of celebrations for celebrities, high-net-worth individuals, and Fortune 500 companies across the globe. Her achievements include being a two-time author, international public speaker, and television host working to turn dreams into reality for women in love and those looking for love. With a flourishing business and career, Diann has achieved numerous accomplishments and has inspired many during numerous domestic and international public speaking engagements. Her love of personal touch and human interaction allows her to excite audiences and mesmerize them with her years of production and life experiences wrapped in an electrifying smile.

As a proud black woman, Valentine is a pioneer. With many titles above her head, Diann is just getting started. Diann Valentine lives in Los Angeles with her husband and business partner, Damon Haley.

Shop SLAYYY and always SLAYYY Your CROWN!